How the GMS System turned $114 ad spend into 4 booked calls and a $3,000 sale in just 8 days
- Client
- 4 Truth Health
- Audience
- Asian American and Pacific Islander adults
- Led by
- Dr. Jonar, Internal and Lifestyle Medicine
- Core program
- 12-week personalized coaching
- Our role
- Partnership
The brand
4 Truth Health helps Asian American and Pacific Islanders control blood sugar while eating the foods of their heritage, through physician-led group coaching built on Dr. Jonar's "4 Truths" process. They also run the Glass Half Healthy podcast and offer a free masterclass.
The people behind the brand
Delivery
- The offerPositioned around their audience and Dr. Jonar's physician-led approach, so it stands apart from generic diet and wellness offers.Think of it asthe difference between a shop window people walk past and one they walk into.
- The systemThe GM High-Ticket Acquisition EngineOur proprietary acquisition path, built end to end and customized to their brand: from the first ad, through the VSL and the booked call, to the email nurture after the sales call.Think of it asplumbing. Ads pour leads in, the engine carries each one to a booked call, and nothing leaks on the way.
- Copy that sells & creative strategySales copy and follow-up messaging, personalized to the brand and written in their voice to build trust fast and move the right people to enroll. Plus ad scripts, copy, images and creative direction, with angles from our best practices, internal swipe library and gold-standard winners.Think of it asyour best salesperson. The ad earns the handshake, the copy earns the yes.
- Never-ending optimizationThe Compounding LoopWe never set it and forget it. Every week the engine is tested and tightened: landing-page split tests, hooks, email deliverability, nurture tweaks.Think of it ascompound interest. Small weekly gains stack on top of each other, so every ad dollar works harder over time.Note: a landing-page funnel split test converted at 2× the control. That cut cost per lead in half. Think of it as spending the same amount of money and getting twice the results.
- Direct access to the foundersBonus: unrestricted access to me whenever a concern comes up. No subcontractors, and no handing your account to outsourced junior staff. You work with the person who built your system.Think of it ashaving the head chef cook your meal, not a stranger in the kitchen.
The GMS System™
GoMedia Synthesis System
Most businesses have a broken bridge between their marketing and their sales teams. Marketing blames sales for not closing leads; sales blames marketing for sending bad leads.
We built The GMS System™ to solve this. It is a single, done-for-you marketing system that synthesizes your marketing and your sales into one continuous loop. We handle the attention and the nurturing, and we hand you warmed-up, booked calls, so the bridge is finally closed and you just look at the revenue coming out the other side.
The results
In Amy's own words
"Jeremy is like a wealth of information on all the little nuances of marketing… We're just constantly making improvements… and it's starting to drive more leads, more bookings and more sales."Amy, COO, 4 Truth Health